2011 April 20, Wednesday
One of Japan’s most popular photographers, Mika Ninagawa, who is known for her distinct way of capturing flora and fauna in the most eye-catching way, has collaborated with Shu Uemura on the their special collection of UV Under Base Mousse.
Fronting the campaign is Yu Yamada. A famous model turned singer/actress who is also the first celebrity spokesperson for Shu Uemura.
Fans of this product will be excited to discover a new and LIMITED EDITION shade added to the pink and beige shades which has been mentioned here, http://wp.me/puF6D-nd. The BB Beige shade. But all in specially designed packaging.
Catching on to the famous BB cream trend, this super lightweight mousse can replace your BB cream and will brighten up your complexion without that unnatural whitish-ashy effect.
Together with the launch of the mousse collection is the Rouge Unlimited Sakura Collection in six shades of lipstick in nuances of the cherry blossom flowers. Pucker up and make your lips bloom!
And more lipsticks!!! Introducing the Rouge Unlimited Supreme Shine. A long-lasting lipstick full of shine and water to keepyour lips super moist and beaming with lots of shine! It feels so comfortable and luxurious on the lips. Among them are three artist shades that allows you to help you create different effects to your existing lip colours. Go play!
2010 March 17, Wednesday
Let me take fans of Shu Uemura‘s UV Under Base Mousse down memory lane.
My first encounter with it was in 1990 was at first Shu Uemura standalone boutique at the now defunct Scotts Shopping Centre. It was one of the firsts for a makeup product in mousse form and was refreshing for many. And it has been updated over the years and this March, the newest version is available.
With the highest SPF of 30 PA++, it has become more moisturizing yet not sticky in texture. And for the first time, it dispenses in an upright position making things easier. It also comes in a warm beige-y shade to warm up a pale skin tone and a pink-y tone to brighten up complexions.
Trick : if you make a little boobooo with your eye makeup, you can even dab a cotton bud into it and erase the mistake. 🙂
Here’s the history of this cult makeup item.