Shu Uemura X Mika Ninagawa

2011 April 20, Wednesday

One of Japan’s most popular photographers, Mika Ninagawa, who is known for her distinct way of capturing flora and fauna in the most eye-catching way, has collaborated with Shu Uemura on the their special collection of UV Under Base Mousse.

Fronting the campaign is Yu Yamada.  A famous model turned singer/actress who is also the first celebrity spokesperson for Shu Uemura.

Fans of this product will be excited to discover a new and LIMITED EDITION shade added to the pink and beige shades which has been mentioned here,  The BB Beige shade.  But all in specially designed packaging.

Catching on to the famous BB cream trend, this super lightweight mousse can replace your BB cream and will brighten up your complexion without that unnatural whitish-ashy effect.

Together with the launch of the mousse collection is the Rouge Unlimited Sakura Collection in six shades of lipstick in nuances of the cherry blossom flowers.  Pucker up and make your lips bloom!

And more lipsticks!!!  Introducing the Rouge Unlimited Supreme Shine.  A long-lasting lipstick full of shine and water to keepyour lips super moist and beaming with lots of shine!  It feels so comfortable and luxurious on the lips.  Among them are three artist shades that allows you to help you create different effects to your existing lip colours.  Go play!


Shu Uemura X Tsumori Chisato Xmas 2009

2009 November 18, Wednesday

Many if you may have seen the collection in stores already.  The collaboration Christmas 2009 collection between Shu Uemura and famous Japanese Designer Tsumori Chisato.  This will be a hit with cat lovers as well as suckers for cute-sy packaging.  The colours in the palettes are pretty much wearable on usual occasions too even thought this is a Xmas collection.  The 3 makeup pouches (two of which comes as a set with either 3 mini lip glosses or travel sized brushes) are also very pretty.  Go pick your fancy.  The kira-kilash has eight parts of false lashes each with either white or black diamantes.  You can use them all at one go for high drama or just one part at the outer corners of the eyes over regular falsies for some sparkle.

And the face of this campaign is Romana (from Slovakia if I remember correctly). We worked together when she was here a few months back.  She was a sweet girl.  Happy to see her land an international campaign. 🙂